Inside Sales Manager– Not to be cute, but a Manager does just that… they manage.They manage people, they manage metrics, and they manage processes. A manager of a department is in general responsible for the performance of the employees under him and is answerable to the top management for the output from his department. General Manager – Sales; Zonal Sales Department. o Analyzes local market conditions, the demographic situation and the history of previous sales. While you may have some goal and strategy setting duties, this job is typically more focused inward. A manager is the person who is responsible for the activities of a group of employees in an organization. What is the difference between Executive and Manager? The average annual earnings of general managers are approximately $150,000 to $200,000. The higher-ups in the organization set the manager's strategic goals; the general manager responsibilities center on meeting those goals. So, at the dealership, usually you will have junior sales staff "working the lot", senior sales staff in the office helping negotiate and close sales, and the General Manager overviewing the entire operation. Inside Sales Director – A Director has the skills and experience to not only execute, but to also identify issues and course correct. A general sales manager’s career usually begins by working as an automotive salesperson, then progressing to the general sales manager level. This is the second highest department in the sales department hierarchy. A general manager is expected to improve efficiency and increase profits while managing the overall operations of a company or division. Primarily, a sales manager is more in charge of the day-to-day management of the sales staff. Those who manage sales can be anyone from a director of sales, district sales manager, general manager, regional sales manager, sales and marketing vice president, sales supervisor, and vice-president of sales. They take the overall goals and rough plan delivered by the executive team and drive results. Two of the more specific sales personnel are the Internet Manager and the Fleet Manager. Some of the titles may even be interchangeable depending on the size and structure of your company. In the end, the line between key accounts and sales often ends up blurry, at best, account managers fail to become the strategic partners they aim to be, and key accounts continue to churn. Makes recommendations to the general manager and/or the dealer for short and long-term advertising projects, sales promotions, human resource needs, lease promotions and remuneration plans. Typically, the general manager oversees the daily operations of a department or a stand-alone store in a retail chain. Salary Range. sales marketing (financing and insurance). LinkedIn describes the general manager's role as similar to a CEO's but with a much smaller domain. 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